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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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Behind the Headlines With Adriana Stan

Cision

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

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PR in 2015: The Trouble with Authenticity

Mark My Words

As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. Would many not have been better deployed in the dwindling ranks of investigative journalism ? Each year journalism becomes ever more dependent on the press release. Don’t ask, just swipe.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 2) Snakes on Capitol Hill. Talk to Us!

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PRoust Questionnaire: Helen Slater

PR Conversations

That, and because I can indulge my need for creative expression. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? To leave the field of interior design and go into journalism–that eventually led me into PR. What is your idea of PR nirvana? When people “get it” about PR.