Remove Creativity Remove Examples Remove Pitching Remove Product Launch
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Make your pitch schedule timely.

Strategy 287
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Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.”

Publicity 331
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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334
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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Don’t force the story. Do consider the meaning of holidays. Do release some relevant data.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge.

Instagram 159
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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Not pitching reporters: Seems counterintuitive?