Buzzstream

FEBRUARY 9, 2024

Below is a list of white hat link building tactics that won’t get you in trouble. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. So, if it looks too easy, it probably isn’t too valuable.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

ReimaginePR

JUNE 27, 2016

Click Here. Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Charles Darwin knew that animals and plants in the wild followed a method of evolution known as survival of the fittest.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

AUGUST 18, 2020

Here is how the answers stacked up: 2% said always 51% said often 44% said sometimes 3% said rarely 0% said never Here is a look at those number graphically ( click image for higher resolution ): Like the question on media bias, few respondents said the answer was absolute. Do PR professionals present accurate and truthful information?

Ethics 102

Ethics Communications Survey Public Affairs 102

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. The media kit is a basic PR tool. Here we go: Quicklinks What is a media kit? What is the best format for a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

NewsWhip

MARCH 31, 2021

So to get started and maybe get a bit of an introduction in, the chief innovation officer can mean many things, what does the CIO role mean for you at MSLGROUP today? So to get started and maybe get a bit of an introduction in, the chief innovation officer can mean many things, what does the CIO role mean for you at MSLGROUP today?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

OCTOBER 16, 2017

Check out the first of this two-part podcast by clicking below, or read the following transcript. We heard that old cliché about getting a seat at the table and having the ear of the CEO. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Beyond PR

JUNE 5, 2018

In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches. Do Your Research First.

Media 40

Media Employee Pitching Data 40

PR 20/20

DECEMBER 10, 2019

I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. How do you implement the tracking and reporting that is going to get you closer to reaching your goals? All of us have struggled to get through reports. Craft a compelling story. Reports can be boring.

Report 52

Report How To Marketing Analytics 52

PR Fuel

OCTOBER 30, 2018

The old cliché is true; you only get one chance to make a good first impression. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. have proliferated. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

JANUARY 25, 2011

And why, once you’ve made said policies, you’ve gotta stick to them. If you have any kind of small-scale handmade craft business or craft supply store, you’ve probably opened a shop on Etsy. Etsy does not pre-screen users or the content or information provided by users.” “Use

Policies 86

Policies Twitter Facebook Writing 86

ZudePR

MAY 22, 2018

If you want to find out what my book’s about , click this link. Stick with verbs and nouns and you’ll not go far wrong. In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. The Economist Style Guide was my primary source. Reading RESET could change your life.

Writing 95

Writing Google Comparison Government 95

Contently - Strategy

DECEMBER 14, 2018

You’re confident this great video will get people talking. Everyone from big brands to middle schooler vloggers flood the space with content. That reality means your content will get lost without a clear video strategy. We get caught up with target personas and product specs and optimizing for algorithms.

Viral 111

Viral Video Strategy YouTube 111

Waxing UnLyrical

NOVEMBER 10, 2010

And then you’ll know how journos feel when they get pitches that are completely off-topic, rambling pieces of nonsense or, worse still, just plain boring. How will you ever get in good with such-and-such A-list blogger? Boy, was it fun! Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Set a mission, goals, and KPIs.

Strategy 112

Strategy How To Content Marketing Analysis 112