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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. Value of corporate communication Most communication leaders (78%) said their CEO values the communication function.

Corporate 135
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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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What is a Public Relations Specialist?

5W PR

Public relations specialists are known under different names such as communications specialists and/or media specialists. Whatever the title happens to be, this individual is charged with a variety of responsibilities and reports to an array of bosses. Another area that they tend to focus on is media relations.

Publicity 114
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Helsinki, Finland – Growth Path Ahead

Landis PR

It has held this title since 2018 in the World Happiness Report. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. Many factors that contribute to this success are also very relevant for the business environment.

Radio 64
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.

Corporate 178