Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Critical Mention

JULY 22, 2020

Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. How should corporate public relations professionals approach Minnesota Business with a story idea? really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

APRIL 29, 2024

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese.

Marketing 93

Marketing Local Crisis Management Internal 93

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Always work with a journalistic approach in your PR press kit for Scandinavian media.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. ®, an online site for local savings, has over 20 million offer views each month. Read your news releases and pull anything that would sound odd or too good to be true if printed in a news story.

Local 40

Local Pitching Advertising Advertising 40

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. PR tips for killer media lists. Good media lists improve relations. Read the fine print.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

Software 129

Software Case Study Advertising Advertising 129

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Otherwise I try to follow the other local publications and whatever catches my eye.".

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 106

Print Marketing Real Estate Automotive 106

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. OK… there’s still a bit of a ball and chain, especially if your work focuses on media relations. corporate sponsors, attracted by the influencers participating as Champions. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40