Institute for Public Relations

MARCH 4, 2024

This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices.

Corporate 52

Corporate Analysis Social Media Blogging 52

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. government during World War I. Bernays knew a good story when he heard it.

Corporate 189

Corporate Newspapers Government Company 189

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

Government 74

Government Social Media Viral Guidelines 74

Stern + Associates

JUNE 15, 2022

The business community generally, and auditing and corporate governance functions especially, are in the grip of a worldwide trust crisis. The post Challenging the Culture: A New Mindset for Auditors and Corporate Boards appeared first on Stern Strategy Group. It’s time to step up and regain the public’s trust!

Corporate 62

Corporate Government Crisis Groups 62

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 78

Automotive Policies Employee Corporate 78

Bianchi Biz Blog

MAY 16, 2024

The industries targeted by the Korean Government include healthcare, industrial chemicals, information technology (IT) components, semiconductor manufacturing, aerospace and defense, energy, environmental technology, and transportation. In South Korea, like other countries, social media has come into the spotlight.

YouTube 95

YouTube Marketing Local Chemicals 95

PRSay

DECEMBER 18, 2019

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 173

Report Company Government Conference 173

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Business Wire

OCTOBER 12, 2021

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.

Policies 150

Policies Blogging Government Marketing 150

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 106

Marketing Newspapers Print Local 106

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. Lineker, who has more than 10 million social media followers, faces a dilemma.

Social Media 60

Social Media Policies Government Media 60

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The news media will continue to grapple with social, economic and technological changes.

Journalism 187

Journalism Real Estate Survey Report 187

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. But there is some good news.

Leadership 156

Leadership Corporate Energy Government 156

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109

Report Government Financial Trends 109

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations.

Ethics 105

Ethics Government Corporate Exercises 105

Prakkypedia

JANUARY 8, 2023

Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). The same article offers a terrific summation of the western world’s most popular social media channels: Facebook still has billions of users, but no one actually likes using it. PR DAILY. What do you agree with?

Trends 148

Trends Government Internal International 148

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Volunteers for PR Paid Forward also helped an environmental nonprofit create a social media campaign that raised awareness about an important issue. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Disney’s decision to oppose the Florida law resulted in it losing its status as an “independent special district,” which had allowed Disney World to operate like its own county government.

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

MAY 23, 2021

As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research.

Consumer 113

Consumer Brand Branding Government 113

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Environmental, Social and Governance (ESG).

Reputation 88

Reputation Crisis Government Corporate 88

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. In response to media inquiries, the retirement was positioned as something that had been planned all along, although that seems unlikely.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. This is likely to be an issue on the corporate agenda for the next decade. This is the shift to Environmental, Social and Governance (ESG) reporting.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

As Christine Arena, a former Edelman executive who resigned over its work for oil and gas clients, told The New York Times , “It’s a convenient thing, to say they don’t work for climate deniers, because none of the big trade organizations for fossil fuel corporations are saying they believe climate change is a hoax.”

Policies 309

Policies Creativity Reputation Groups 309

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 190

Handbook Publicity Newspapers Television 190

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. 19, found that employees trust their employers far more than they trust governments or news media.

Crisis 149

Crisis Company Communications Government 149