Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 160

Tools Media Software Analysis 160

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Alternatively, they can hire a specialist in the field.

Reputation 62

Reputation Company Engineering Banking 62

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. Suppose we want to understand how an audience is likely to react to a negative corporate announcement.

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

JANUARY 16, 2024

Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. Propel can also ingest Google Analytics data with a “read-only” connection.

Software 141

Software Pitching System Analytics 141

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Social media vs. more traditional means of communicating. In fact, I have clients that, due to regulatory compliance, cannot use social media at all.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Some of the posts might help you directly; some might help you indirectly (because of the media they use, or the way they’re framed). Based in the Washington, D.C.,

Customer Service 99

Customer Service LinkedIn Social Media Google 99

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media. Image: Vox Efx via Flickr, CC 2.0.

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. What a great base to start with.

Customer Service 101

Customer Service Travel Web Facebook 101

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. Facebook has a strong and growing platform of services including Instagram and WhatsApp.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

JANUARY 28, 2013

Among my faves: “Social media managers are ‘the mic,’ while community managers are ‘the DJ’ One is a master at pumping up the volume, while the other activates voices and mixes them together in rhythm.” ” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc.,

Community 100

Community eBook Social Media Customer Service 100

Waxing UnLyrical

MAY 19, 2014

Looking At Social Media Value The WIIFM Way. The Human Touch of Automation: A Customer Experience Experience. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Based in the Washington, D.C.,

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Twitter Google+ LinkedIn Starbucks – It’s Time to Brew Some Tweets.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. In many cases, they’re actually in the business of selling media lists and related PR products. At worst, it’s a recipe for corporate disaster. PR is more than just media relations. If you search the phrase do-it-yourself public relations ,? the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

Waxing UnLyrical

APRIL 10, 2013

Basically it helps you schedule meetings right in your Google calendar, by detecting (usually quite accurately) times being discussed via email. They also have really good customer service. Content curation & social media management. I don’t really use it all that much, but it’s handy to have.

Tools 105

Tools Skype Google LinkedIn 105

Waxing UnLyrical

DECEMBER 20, 2012

Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. The Page will show up in Google search results. Remember that old saying, “Know your customer”? Twitter Google+ LinkedIn How To Grow Your Facebook Community.

Community 93

Community Facebook How To Web 93

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52