Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Ebooks and Whitepapers.

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Content Marketing Tools Blogging eBook 120

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. White Papers. How to do it?

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Case Study How To Infographics SEO 210

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

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Content Marketing Marketing Infographics Pitching 60

Landis PR

MAY 8, 2023

Thought leaders provide timely, relevant content in useful forms. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO at TopRank Online Marketing.

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Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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Content Marketing How To Marketing Infographics 48

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects.

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Storytelling Infographics Content Marketing Film 120

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. 3 Content Marketing Wins with Buyer Personas.

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How To Tools Exercises Viral 120

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

APRIL 19, 2016

What was once a separate entity, social media and the 24/7 brand visibility it has brought must now be considered in all of your brand’s PR and marketing content. “A Tweetable headlines, social sharing buttons and images optimized for various social platforms are just a few ways to make your content “social ready.”.

Social Media 40

Social Media Marketing Media Nonprofit 40

Solo PR Pro

FEBRUARY 26, 2019

Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Contextual relevance speaks directly to content marketing. What kind of content are you creating for your clients? Do your clients see the value of content marketing? In-depth Guides.

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Engineering SEO Google Web 45

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Who is the audience? .

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Strategy Content Marketing Infographics Meeting 40

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. 10) Create an infographic based on key points. Co-content marketing is good for them too.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MAY 12, 2016

Everyone (including your client) responds to visual content better. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone.

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Agency Real Estate Film Video 40

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

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Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

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Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.

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