PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. The agency specializes in media and influencer relations for clients across a variety of consumer industries.

Employee 148

Employee Exercises Study Meeting 148

Contently - Strategy

OCTOBER 9, 2019

Using the same vocabulary as your consumers helps consumers feel closer to a brand. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years. What else did I have to learn? As it turns out, a lot.

Marketing 108

Marketing How To B2B Exercises 108

The Hoffman Agency

JANUARY 26, 2021

This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read. Ask the fundamental questions like the plot of a story: Who are the main characters?

Exercises 69

Exercises Pitching Storytelling Internal 69

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand. Don’t be Dull.

Social Media 60

Social Media Storytelling B2B Media 60

Ishmael's Corner

APRIL 19, 2015

Are consumers and B2B buyers depending on mobile devices to access news and information? As PR continues to come up the curve on business storytelling, there’s now a sense of urgency for the function to shape content — whether earmarked for journalists, a corporate blog or social channels — that plays on mobile devices.

Google 60

Google Mobile Storytelling B2B 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mindful Marketing

FEBRUARY 26, 2023

Additionally, Pepsi's "For the Love of It" campaign aims to provide a positive and uplifting message that resonates with consumers on an emotional level.” They often use storytelling and cultural themes to resonate with their audience, making them a more mindful brand.

Ethics 94

Ethics Advertising Advertising Analysis 94

Onclusive

SEPTEMBER 20, 2017

Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. This simple, three question exercise can exponentially increase the probability of PR success. Specifically, what do I want my audience to do after encountering the story?

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. And that’s like sort of a good clarifying exercise to start. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day.

Radio 89

Radio Skype Print Local 89

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Personal recommendations have always been the most reliable source of information for consumers. It’s a fun exercise to then think of ways to connect your brands to emerging trends. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. So – given that you straddle the print and digital world as a managing editor, what do you read and how do you consume it? When I wake up in the morning, I take my dog downstairs and feed him his breakfast.

Print 48

Print Newspapers Interviews Journalism 48

Landis PR

JANUARY 3, 2022

Governments and key stakeholders including consumer groups and activist shareholders are expecting companies to do more on the ESG – Environmental, Social and (Corporate) Governance – front. Boh Tiong Yap, Founder and Managing Director, Mileage Communications , Singapore. Trend 1: ESG. Trend 3: The Metaverse.

Trends 52

Trends Trade Shows Agency Communications 52

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Here’s a good exercise. If you were just Chris Consumer would you think what you have to say is interesting?

Pitching 40

Pitching Media Small Business Writing 40

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All the exercises and activities I want to do with my family. But I did consume a lot of news, particularly the Saturday Guardian. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Michael Johnson.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Effective storytelling improves valuations.

B2B 122

B2B Marketing Survey Software 122