Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

Advertising 90

Advertising Advertising Ethics Guidelines 90

Mindful Marketing

MAY 22, 2021

So, why are 51% of consumers who know what native advertising is skeptical about native advertising ? People are rightly wary of the ethics of native ads like this one because they have a propensity to deceive in two closely-related ways, which also violate Federal Trade Commission (FTC) guidelines.

Advertising 114

Advertising Advertising Agriculture Ethics 114

PRSay

DECEMBER 18, 2023

“We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. Perry said.

Communications 72

Communications Guidelines Technology Tools 72

Konnect Agency

APRIL 20, 2023

Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. This can enhance brand reputation, build consumer trust, and foster long-term brand-consumer relationships.

Trends 52

Trends Marketing Ethics Consumer 52

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

Ethics 89

Ethics Journalism Radio Television 89

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? This issue sometimes creates further ethical issues listed in this section. Main Topics Quick Links What is Mass Communication? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

MARCH 25, 2024

It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. By projecting confidence and thoughtfulness, this approach often resonates with consumers on a deeper level. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52

Trends Strategy Marketing Brand 52

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. As PR professionals, we have an ethical responsibility to ensure brands and influencers comply with the law”.

Marketing 62

Marketing Advertising Advertising Social Media 62

PR in High Definition

JANUARY 16, 2019

For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. The ethics of influencer PR. This presents an ethical dilemma for PR people. How can we do better?

Instagram 67

Instagram Ethics YouTube Social Media 67

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. So, the FTC stepped in with regulations to protect consumers. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). B2B prospects consume 11 or more pieces of vendor content. Social media statistics from 2020. Marketing Statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. The brand controls over two-thirds of the market.

Company 105

Company Marketing Education Data 105

Beyond PR

MAY 3, 2018

According to a recent study , two-thirds of consumers (66 percent) say it’s important for brands to take public stands on social and political issues. That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world.

Brand 57

Brand Branding Government Ethics 57

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Megan started out working in Edelman’ Chicago office, before moving back to Minneapolis to work at Weber Shandwick and Exponent supporting consumer client accounts including Land O’Lakes, Florida’s Natural, WinField, Cargill and more.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). It's very time-consuming, and can be emotionally draining. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately. What you say and how you say it can make or break that credibility. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” We have a big responsibility to the public.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” We have a big responsibility to the public.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59