PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Tools Data Technology 76

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. is time consuming, drawing the marketer father away from his day-to-day responsibilities. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Author Jared Haggit is an enterprise business development associate at Cision.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Masters in Communications

APRIL 22, 2019

Marketing's unifying factor, however, is its a flexible enterprise that lends itself to application across practically any industry. Know Your Audience In practically every case, the lifecycle of a successful product or service starts with research. Market and consumer research to be specific.

Communications 40

Communications Marketing Advertising Advertising 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Having unrealistic expectations – budget wise If you’ve been using Google Alerts and doing your own collection, you know how time consuming this process is. Finally, check for accuracy of the way the incoming data is tagged or coded.

Measurement 52

Measurement How To System Comparison 52

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

FEBRUARY 9, 2024

Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72