PRSay
AUGUST 30, 2023
Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.
Buzzstream
MAY 2, 2024
Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. And so I spent, six, seven years essentially marketing consumer financial products. What have you seen lately?
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ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?
5W PR
NOVEMBER 25, 2019
Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. When one hears the word “Geico,” they’re likely to immediately remember a chance to save 15% or more on car insurance. Delta Air Lines.
Flack's Revenge
JULY 11, 2018
It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies?
PRSay
JULY 2, 2019
Consumers are smart — they can usually see through a brand’s forced engagement. Be creative. Creativity is key! Even car insurance companies have fun with their communications efforts; take Progressive , for example, whose face of the brand is a hilarious fictionalized saleswoman named Flo. Be genuine.
Mark My Words
OCTOBER 25, 2021
Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. Perhaps they decided that the risk was worth it for the cut-through.
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