PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”.

Pitching 78

Pitching Instagram Survey Data 78

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. What’s your message to PR and corporate communications professionals?

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

JUNE 21, 2022

During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines. What advice do you have for PR people that want to pitch you?

Meeting 87

Meeting Media Chemicals Radio 87

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference. And if you’d like to see other COVID-19 related communications resources, visit the PRGN COVID19 Resource Center.

Media Relations 76

Media Relations B2B Media Conference 76

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Start your own business and pitch for work. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film!

Film 150

Film Social Media Video Writing 150

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The value proposition of a media brands lies its ability to inform and engage a community in a conversation.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA.

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. Build your reputation through positive news stories, community involvement, and good reviews.

Publicity 63

Publicity Small Business Advertising Advertising 63

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Twitter and the community that took me under its wing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? In a past MaccaPR interview with content marketing guru Joe Pulizzi , we discussed that a content marketing department can actually create another silo.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52