Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. As companies grow, corporate communications become more important. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. Qualtrics was just another growing company in the community. Their press releases, pitches and conversations with journalists mention this aplenty. Get more media pitching knowledge from Michael Smart here. But it wasn’t.

Software 141

Software Survey Pitching Local 141

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Who cares for the communicators?

Communications 129

Communications Software Internal International 129

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? Content picks from the PR tech community: . The “top 0.3%

Software 85

Software Publicity Technology Data 85

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. Recognize employees. B2B companies can engage and attract followers through educational and entertaining content.

B2B 170

B2B Social Media Media Education 170

Wadds Inc.

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Who cares for the communicators?

Communications 59

Communications Software Internal International 59

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. You want to identify other vertical markets that are likely to need that software. Follow up with an email pitch.

Publicity 100

Publicity Trade Shows Google Twitter 100

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Some of the signals?

How To 60

How To Software System Employee 60

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Stacey Miller is the senior manager, communications at Cision. This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Focus on building a community. Deliver value, not sales pitches. . Focus on delivering small victories to your community every day. Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Another part of professional development is about growth in strategic communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% 3) lack of employee experience (25%).

B2B 122

B2B Marketing Survey Software 122

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life. I love helping people, and I rarely refuse to help.

Writing 114

Writing Social Media SEO Blogging 114