How To Spot The Story: A PR Primer
ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. But, they’re not unique. So is adversity.
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