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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. But, they’re not unique. So is adversity.

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Meeker calls out the use of edited and curated images as a means of storytelling. 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation. Technology is also enabling a remote workforce.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We work really hard to set a standard in terms of quality and voice,” said John Fox, athenahealth executive director of content and communications. There’s a sense of integrity and credibility.

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