Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Conduct market research to identify your audience’s needs, preferences, and communication channels.

Strategy 59

Strategy Company Communications Construction 59

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. The third group, which I pushed for, was a union of in-house heads of communications.

Communications 153

Communications Conference Groups Reputation 153

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. A chapter on charities is a stand-out, looking at how their public image has been collectively hit by some high-profile scandals and persistent misrepresentation in some sections of the media.

Reputation 98

Reputation Public Affairs Case Study Internal 98

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. This year – with input from savvy communicators like you – the results will be even better. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. Ready to take the guesswork out of measurement?

Measurement 40

Measurement Banking Public Affairs Strategy 40

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Stuart Bruce

NOVEMBER 27, 2015

PR academics – many African universities offer PR or ‘communication’ courses. The four big growth opportunities for the public relations business that I identified are: African governments and governmental organisations that need to communicate globally to challenge perceptions and encourage inward investment.

Mobile 60

Mobile Public Affairs Government Local 60

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Internal communications.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What is the value of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Stuart Bruce

AUGUST 5, 2020

was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208

Report Communications Marketing Publicity 208

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. Q22) What is the difference between public affairs and public relations? _. Q24) Which corporate executive suffered the greatest loss in reputation in 2018?

Media 41

Media Public Affairs Journalism Retail 41

Stuart Bruce

NOVEMBER 4, 2020

It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 148

Report Industry Communications Publicity 148

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And then we also have reputational risk. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

Landis PR

JANUARY 16, 2024

Listeners of this podcast series can actually experience that diversity through the episodes featuring members from around the globe, and you can hear the nuance of their insights into PR and marketing communication in their different markets.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading →

Blogging 84

Blogging Public Affairs Crisis Communications Conference 84