Stephen Waddington

JANUARY 9, 2019

Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. We've a stack of case studies that illustrate these points and would love to talk them through with you.

B2B 60

B2B Report Case Study Infographics 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Want more PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate.

Case Study 44

Case Study Infographics YouTube Pitching 44

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. You should not start with three pages of A4, but a tweet, an infographic or a video. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60