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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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What is Technology PR?

5W PR

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This could include blog posts, whitepapers, case studies, and infographics.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. It’s pure storytelling. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

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It’s Time to Get Real About Real-Time Marketing & PR

Journalistics

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

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Best and Worst of Sword and the Script in 2015

Sword and the Script

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study.