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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release. But owned media — blogs, tip sheets, case studies, webinars, etc.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. Make case studies more visual.

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What is Technology PR?

5W PR

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

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PR Professional’s Guide to Content Marketing

5W PR

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Create video tutorials. Research the most-discussed subjects and frequently asked questions involved in your brand niche.

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2015 Media Trends and State of Online Newsrooms

The Proactive Report

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. How the Corporate Newsrooms Scored in 2015. However, even the Fortune 100 are way behind in meeting these trends and supplying the type of content the media is looking for in corporate newsrooms. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

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