Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Marketwired
DECEMBER 10, 2015
The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release. But owned media — blogs, tip sheets, case studies, webinars, etc.
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. Make case studies more visual.
5W PR
JANUARY 31, 2024
Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.
5W PR
NOVEMBER 19, 2021
Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Create video tutorials. Research the most-discussed subjects and frequently asked questions involved in your brand niche.
PRSay
MAY 30, 2018
On May 15, PRSA’s Corporate Communications Section hosted a “Digital First” webinar , moderated by Errol Cockfield , senior vice president at MSNBC. You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.
Sword and the Script
JUNE 7, 2016
The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.
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