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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196
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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. Use Social Media to Your Advantage News moves fast.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I think progressing in that role, I started to not just look at brand conversations, right? Watch webinar.

Trends 78
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Clubhouse by the numbers (and the numbers might surprise you)

Communications Conversations

However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the topic, I wanted to create an informed opinion not based on my personal preferences, but based on the data. Reddit=430 million. My big lingering question about Clubhouse from a brand perspective right now centers on time.

Reddit 103
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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Lack of buy-in. Lack of resources.

B2B 137