ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). Brand management is here to stay—there’s no doubt about that. Click Here. Click To Tweet.

Reputation 120

Reputation Brand Branding Product Launch 120

PR Fuel

JUNE 17, 2021

This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. This can do more harm than good for your brand and business. Write Your Press Release in the Right Format. Craft a Good Headline. Keep Your Press Release Short and Sweet.

Writing 62

Writing SEO Google Local 62

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. On TikTok, 30 seconds or less is often recommended.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40