NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Brand Branding Fashion 78

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience. I have witnessed the power of the kidfluencer firsthand.

Brand 83

Brand Branding Marketing Ethics 83

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

5W PR

AUGUST 10, 2021

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience.

Brand 88

Brand Branding Marketing Viral 88

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. Establish a clear target audience and message for your video.

Video 62

Video Product Launch Film Social Media 62

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 64

Social Media Video Viral Brand 64

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Videoing himself was a spontaneous thought, brought on by the “Dreams” tune and a desire to capture the uniquely ‘chill’ moment.

Consumer 68

Consumer Viral Video Social Media 68

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. But what can we do to keep creating videos that engage and drive business? Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Buchanan PR

JANUARY 8, 2024

As Grimace’s birthday approached, McDonald’s decided to re-embrace the old character by publicly celebrating; they released merchandise, video games and, of course, a new drink called the Grimace Shake. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52

Buchanan PR

JUNE 30, 2023

As part of this celebration, McDonald’s offered merchandise, a video game and charitable donations. In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 72

Viral Trends Social Media Creativity 72

5W PR

JANUARY 23, 2023

Additionally, with the increased distrust of advertising campaigns from consumers, a lot of them have started utilizing ad blockers at an increased rate, and outright ignoring the ads that they come across on social media platforms, which has generated a decline in the effectiveness of these types of campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 56

Brand Branding Instagram Community 56

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 The video has almost 100 million views. billion to $9.1 LG’s falling elevator.

Film 131

Film Viral YouTube eBook 131

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? You’re seeing brands forced to use more user-generated content.” What about Twitch? Never fear! It’s the CEO! It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? There’s no doubt the way we consume stories has changed. But, if the Wall Street Journal mentions your brand, what is that worth? While his video had more than 30 million views, only 1.3 Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

DECEMBER 13, 2019

Try not to keep your content too brand focussed. Your content should be all about your customer base, so it’s important to do your research to understand exactly what they’re into and what will resonate with them – you’re far more likely to see engagement levels on the up if your brand appears relevant and relatable.

Facebook 62

Facebook Social Media Video Viral 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Brand influence is born in a community. Convey Expertise.

Education 120

Education Leadership Viral Consumer 120

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. He said people like to consume quality stories as they always have. Millennial media consumers want both long and brief reads as long as they are quality and informative.

Reddit 158

Reddit Media Analytics Trends 158

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 119

Social Media Conference Media Corporate 119

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144