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Tap Into Nostalgia for Your Marketing

5W PR

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Nostalgia marketing fosters a deeper connection and engenders a sense of brand loyalty.

Film 88
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. What is a Product Launch Strategy?

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What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but Have you ever seen examples of brands involved in TV? In terms of shows made by brands?—?no, but is TV still a valid way to do that?

Film 120
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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? For example, let’s say we filmed a great video for a client. the asset for future use.

Print 120
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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. million views.

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7 Inspiring Brand Marketing Campaigns Designed to Change the World

MaccaPR

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48
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Post Launch Marketing Strategy

5W PR

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133