Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020.

Report 59

Report Communications Public Affairs Ethics 59

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments.

Communications 195

Communications Corporate Leadership Reputation 195

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. Communicating with purpose.

Corporate 143

Corporate Report Survey Employee 143

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

PR in High Definition

MAY 22, 2024

The journey of rebranding is intricate, requiring a nuanced approach to PR and communications that keeps your audience engaged and prepares them for change – all without losing momentum. Maintain continuous engagement First and foremost, it’s crucial to never hit the pause button on your PR and communications.

Communications 71

Communications Leadership Corporate Brand 71

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. The blunt language is clearly designed to shock” - Financial Times.

Brand 122

Brand Branding Reputation Financial 122

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. Some research suggests that customers want brands to take a position on the issues that matter to them. This doesn’t mean that organizations should make knee-jerk communications.

Publicity 212

Publicity Corporate Employee Sports 212

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. It is vital to know your voice and hone a tonality that reflects your brand. Create a cadence.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. A 2020 report by the Content Marketing Institute (CMI) notes the top strategic goals that businesses achieve through content marketing are creating brand awareness (84%); educating their audience (75%) and building credibility and trust (65%).

Reputation 78

Reputation Corporate Content Marketing Survey 78

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Earlier in my career, I developed content for a corporate intranet that reached 50,000 employees. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

JULY 23, 2020

As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like President Trump, who is a builder.” Brand boycotts rarely succeed. A clash with brand values can stick. Brand image, for one.

Brand 297

Brand Branding Banking Interviews 297

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. Thought leadership events, too, can support an expert positioning. PR gives brand advocates a voice. PR promotes brand values. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Remote PR Jobs

SEPTEMBER 25, 2023

As communication professionals, we are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services. It’s no wonder the role of chief communications officer (CCO) continues to evolve.

Communications 100

Communications Publicity Employee Reputation 100

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

DECEMBER 6, 2022

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

PRSay

OCTOBER 27, 2017

The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. Torres advised communicators to become a “go to” person in their organization, not a “go do” person. Applying critical analysis skills.

Leadership 113

Leadership Communications Hotels Tourism 113

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Part of what hinders communicators are changes in the news media. Yet in the Trump era, there’s another sector that may have a unique opportunity to step into the breach — the business community, and those who help CEOs communicate. Brand advocacy has never happened like it’s happening now.

Corporate 159

Corporate Trends Banking Healthcare 159

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. They use their economic clout.

Corporate 149

Corporate Policies Privacy Construction 149

Shift Communications

DECEMBER 9, 2021

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we most identity with or see a clear brand identity for, we likely do. As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers.

Social Media 113

Social Media Communications Media Leadership 113

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Corporate America can also stand up for objective truth.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders. Or do they? It’s a tall order. Develop a simple social strategy .

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Mark My Words

MAY 20, 2020

Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Successful publicity must build a relationship between individuals, brands and leaders. Not so long ago leaders and corporations could hide behind expensive public image campaigns.

Leadership 60

Leadership Policies Corporate Social Media 60

PRSay

JULY 6, 2021

The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand. Using your employer brand for recruiting.

Brand 176

Brand Branding Employee How To 176

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. To be sure, the pandemic has changed everything, including how businesses market and promote their brands.

Marketing 225

Marketing Leadership Crisis Healthcare 225