Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 So how can you stay on the cutting edge of the news industry? Multimedia. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Measurement is key to the future success of PR. SVP@Cision & wear lots of hats.

Measurement 40

Measurement Infographics Tools Data 40

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Demonstrate knowledge and share current trends in your industry in a cohesive way.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. It means brands will have to invest in content creation. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

Tools 147

Tools Radio Data Instagram 147

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? In the case of an infographic, you can use different design principles for different effects. Here are five ideas!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. Digital PR is a broad landscape, especially when it comes to campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? Objectives must be specific and measurable. Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. Measure and Improve. How can we improve our search rankings? What channels should carry my message?

Analysis 95

Analysis Infographics Internal International 95

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 19, 2016

Live streaming ambassador Brian Fanzo was the conference’s exclusive guide to everything video, and not much convincing needed to be done about the benefits of live video for brands. Social Media Trends. Trends are temporary, tribes are forever. Social Media Measurement. What are you measuring?

Social Media 0

Social Media Marketing Media Customer Service 0

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Any piece of content you post has a lifespan of two-to-three days , but unfortunately, after that, it loses its momentum, and your audience is on to the next trend. Timing is everything.

Social Media 62

Social Media eBook Infographics Media 62

Cision

OCTOBER 16, 2017

Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics. For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Is this news timely?”. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Journalists and reporters crave data that they can use to report on your industry or trends at large. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data.

Data 106

Data Meeting Measurement Guidelines 106

Cision

OCTOBER 26, 2016

Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. ” – @shonali #PRSAICON.

Conference 120

Conference Internal International Data 120

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Mix evergreen content with timely or trending topics. Never be negative, critical or participate in brand shaming within a post. How can you make them care?

Writing 203

Writing Blogging Pitching Content Marketing 203

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar. Leta holds a B.A. in Marketing and a B.S.

Tools 125

Tools Analytics Software B2C 125

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93