Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

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The Hoyt Organization

DECEMBER 12, 2023

They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. Then, begin writing your pitch with the most important points first.

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ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The themes will guide pitch angles, content development, and thought leadership strategy. Additionally, always make room in the plan for reactive pitching.

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PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

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OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

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Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. Stay on topic!

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PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

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Agility PR Solutions

MARCH 13, 2022

Before AI’s recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. The post How to tell your client they are not as interesting as they think they are, without getting fired appeared first on Agility PR Solutions.

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PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. They ask: Is the outcome awareness, persuasion, or branding?

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Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

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5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists.

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Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

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Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what?

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Stern + Associates

DECEMBER 20, 2022

But how do you pitch a podcast and stand out in a sea of potential guests? In this guide, we’ll cover the ins and outs of how to pitch podcasts and score those sweet guest spots for your clients. Craft a compelling pitch: Next, write a pitch that outlines the value your client can bring to the podcast.

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PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. How long can something last when it doesn’t evolve? More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about.

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Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. How a PR agency can contribute to your communications strategy.

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Prohibition

APRIL 24, 2020

With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time. Be clear and concise when pitching to journalists during the pandemic. Or if you’re a fitness guru or diet brand can you offer at home workouts or advice on how to stay active?

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PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Start Writing.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. They are powerful, and they direct your reader to what makes your pitch stand out. The First Impression.

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Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

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PRSay

JUNE 19, 2018

If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. That just comes off as self-important and detached.

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Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

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Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. We all make mistakes.

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PR Fuel

AUGUST 19, 2021

Business owners now realize the numerous benefits of media relations to boost brand awareness. But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. Keep Your Pitch Clear and Straight to the Point. Offer Media Exclusives.

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Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

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PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. Write Your Headline.

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Action PR

JUNE 28, 2019

Imagine you’ve got some great news you want to share with the industry about your brand. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. Perhaps it’s a new product launch, a partnership or business success story.

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Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Your brand isn’t alone in the race to partner with an influencer. Pro Tip: Leverage your owned media in pitches.

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Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Want more media coverage?

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Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

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Onclusive

JUNE 7, 2017

How can you better delight and entice them to return week after week to see what’s new? Which pitches do they overlook? How can you better delight and entice them to return your emails so you can share what’s new? They write and want their work to make an impression on people.

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Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

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Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Karen Freberg

JULY 11, 2020

I have gotten a lot of questions and inquiries over the years about brand partnerships. I have had the great opportunity to work with some incredible brands on various projects, campaigns, and initiatives, and yet – all have been done while I have been a professor. Understand you CAN have brand partnerships as a professor.

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Buzzstream

JANUARY 24, 2024

If your site is brand new, making the case to link to you will be easier if you have high-quality content. For brand-new sites with no content, guest posting is a better way to get started with link building. So, we would go broader and choose a keyword like “link building tips” or “how to get press mentions.”

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PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. Who writes/produces those kinds of stories? . But too often they relinquish control of the WHAT.

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Beyond PR

APRIL 26, 2018

Influencer marketing is an easy way to amplify your brand, right? To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard.

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