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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

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10 Networking Events for PR Professionals

5W PR

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically. Use research and data to cut through the noise.

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Behind the Headlines With Fred Lake

Cision

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

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How to Use Your Company’s Culture to Get Media Coverage

Cision

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

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What Makes News ‘News’

Scott Public Relations

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded.