PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And people still faxed pitches! Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Deirdre Breakenridge

FEBRUARY 13, 2015

She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. This has been a recurring topic at our “PR Pals” group dinners.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JUNE 7, 2021

In my experience as a corporate communications professional, I have seen the prevalence of silos in communications and marketing departments around the world — which result in a lack of collaboration among the various moving parts. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. The Digital Transformation of the Modern Corporation.

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Those who complain the loudest about a brand may not represent its overall audience. Corporate executives, business owners and PR pros all share the trait of being proactive and action-oriented.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Crisis Management Employee Government 78

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership. Shock, horror!

SMB 77

SMB Case Study Nonprofit Social Media 77

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

PR 20/20

OCTOBER 9, 2018

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. and partnerships with awesome nonprofits like Technovation[MN]. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. PRSA is an amazing legacy brand. How do you define your leadership style? And that’s fantastic.

Energy 182

Energy Journalism Leadership Meeting 182

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. But before that, I worked at a nonprofit for four years. In turn, our leadership would be able to provide the best quality professional development for our members and be able to elevate the society from a grassroots effort.

Policies 62

Policies Ethics Government Leadership 62

Ethical Voices

OCTOBER 3, 2022

I spent the first half of my career in corporate, doing marketing and public relations for really large companies. I had a little bit of nonprofit experience. I actually started a nonprofit in the early ’90s in Los Angeles after the Rodney King riots. Please tell me a little bit more about yourself and your background?

Ethics 79

Ethics Nonprofit Community Local 79

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. But things are changing rapidly on the corporate activism front. ” Imagine!

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May.

Groups 60

Groups Internal International Conference 60