PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

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PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. And it’s so awesome! It’s just amazing.

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PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August. What can you pitch?

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PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. It is an option. So, download that.

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How To Brand Branding Financial 234

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? PR Week highlighted this work as a case study. Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. By Robin Carr.

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Case Study Television Video Pitching 52

Presspage

JUNE 13, 2017

This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. Influencers communicate with their audiences directly (mostly on social media), and are able to endorse a brand or product through their posts.

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Marketing Television Instagram Case Study 94

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. As much as we don’t always admit or realize it, we make our buying decisions based on how the brand, product, or even the person behind the brand makes us feel. Do this with case studies or even real-life testimonials.

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Storytelling Comparison Case Study Brand 159

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. You are being exposed to almost 10 million people. That was one of the biggest wows I’ve seen for virtual backgrounds. What do you represent? PR FOR ANYONE.

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MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

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Brand Branding Storytelling Healthcare 48

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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PR for Anyone

NOVEMBER 4, 2021

We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. It’s professionals, service professionals, products, anything and everything – product, service, brand – people got on there.

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PR for Anyone

APRIL 26, 2022

If you like this, if you’d like to start doing more of this, we have so much fun working with our clients, just elevating their mission and their brand. Having you just, like I said, elevate your brand Check out, www.GetPRFamous.com and I hope to see you in the media soon. Having you pitch the media.

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Twitter Pitching Financial Video 130

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. Hi everybody.

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PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business.

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PR for Anyone

JULY 28, 2022

So when you’re talking about pitching the media and you’ve got a story, and there’s kind of really one core story, of your company or your product or your brand or whatever that is. But he said, think of a diamond and think of all of the facets on a diamond. It’s still one diamond, so it’s still one story.

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PR for Anyone

JUNE 23, 2021

Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. If somebody were to find you on Twitter or Instagram, when they go to your website, do they know it’s the same person?

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Industry Social Media Google Training 130

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. The Christmas advertisement delivered 0.3%

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YouTube Advertising Advertising Television 28

PR for Anyone

JULY 22, 2021

If you like this tip and you’d like to learn more about pitching and branding and messaging download our free blueprint at CaptivateandCashin.com/Blueprint. So I want you to think about that and I want you to formulate a pitch related to that. So that is this week’s PR tip. There’s no cost.

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PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous.

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YouTube Video How To Pitching 130

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable?

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Advertising Advertising Publicity YouTube 130

PR for Anyone

AUGUST 13, 2020

You only get one first time at a television station. Every single interview I have done on television I have come early, prepared, and did a great segment for them. It’s very easy to become friends with the people there and that relationship goes a long way in your future career as a guest expert on television. Don’t blow it!

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Television How To Case Study YouTube 189

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. This is one of my favorite times to pitch television. We all have something that would be advice to them.

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PR for Anyone

MAY 24, 2022

Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. But by sending a blanket press release, you’re basically telling all those journalists, “I’m sending this out to 100,000 people.”

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Pitching Television Interviews YouTube 130

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. Our lives as we knew them changed. Our industry as we knew it changed.

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Digital PR How To Reddit Engineering 71

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? Here is a video I did to help you find the right journalists. Community Relations. Giving good content to the world.

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Publicity Marketing YouTube Video 225

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. YouTubers upload 300 hours of video content to the platform every minute.

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Video Strategy YouTube Pitching 130

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Major brands have transitioned from product companies, to media companies that happen to have products, by focusing on teaching and relevance. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

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Content Marketing Marketing Agriculture Newspapers 60

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g.

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Radio Mobile Media Sports 40

Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look.

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Marketing Pitching Corporate Tools 64

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

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Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

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How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. Transatlantic television became possible.

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Media Relations Media Print Newspapers 115

Cision

JULY 14, 2015

As both industries continue to merge the amount of brands that are viewing advertisements as part of a larger public relations strategy are increasing with brands now realizing that the circulation of paid advertising is only circulation round one. Case Studies. Nobody wants ads.”. Laugh Factory. Conclusion.

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Advertising Advertising Content Marketing Case Study 120

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

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