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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? The system works! It’s s dicey question. They can be valuable IF you find the right one.

How To 234
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Good Stories

PR for Anyone

Timing is everything with media pitches. Most school systems are requiring masks all day in school. The system works! I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. Turns out there are!

Pitching 130
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Does Pay-For-Placement PR Work?

ImPRessions - Crenshaw Communications

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

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Prohibition Wins Global Healthcare Provider Diaverum

Prohibition

Now responsible for the day-to-day management of all Diaverum’s social media channels, we will also upskill their team with specialist social media training and content creation best practices.