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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Not to mention a crisis minefield for PR and comms teams to manage. But smaller businesses aren’t immune and have been targeted too.

Analysis 195
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The rise of greenwashing discussion & scrutiny in the media

Onclusive

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Not to mention a crisis minefield for PR and comms teams to manage. But smaller businesses aren’t immune and have been targeted too.

Analysis 195
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The Top PR Tips and Tricks for Small Businesses

PR Fuel

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

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Social’s Place in the PESO Model: Q&A With Gini Dietrich

Cision

Here she discusses how social media fits into this omni-channel approach and why brands must embrace the PESO model if they hope to succeed in the ever-evolving PR and communication landscape. How can the PESO model help brands achieve success on social? If we can make that happen, more brands will adopt it.

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8 Best Practices for Content Curation

Cision

There are a few instances where conventional wisdom can cause you to stray from this, and I’ll highlight these in some of the bullets. So much so that trying to curate without a clear purpose can lead you down some unexpected rabbit holes. ” It’s also important to determine the sources that you’ll use, too.

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How Beauty Brands Will Win in 2019

5W PR

By Alise Edgcomb, Vice President, Beauty & Wellness. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Pop-up shops can include a media day with exclusive content prior to opening to the public.

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Behind the Headlines With Ray Hennessey

Cision

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems.