article thumbnail

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Share Tweet Share.

Viral 70
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? sponsored posts). news articles).

Viral 52
article thumbnail

How Formula 1’s reputation was impacted by the controversial finale

NewsWhip

Formula 1 also had the next top 5 spots on the YouTube charts, with videos about Verstappen and Hamilton’s final lap and inside look at each driver’s final radio calls going viral. . For more on how negative press can impact a company, check out our blog on Better.com’s CEO Vishal Garg. million views.

article thumbnail

Why it’s Important to Monitor Trending Topics

Critical Mention

Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? LinkedIn Content Suggestions. How do you create an action plan for trending topics?

Trends 61
article thumbnail

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Triberr is the self-described “blog amplification and content discovery platform” and “social network for bloggers.”

Energy 120
article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Babbled the owner on radio: “I can’t control the way this is being portrayed, and I’m regretful for it.

article thumbnail

The Pros and Cons of Podcasting

Shift Communications

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Other forms of media, such as blog posts and video, are subject to many distractions. Set up cross-promotion in App Stores and content networks such as Google Play, iTunes, and Stitcher Radio. What does that tell us as marketers?

Radio 60