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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. The name doubly fits, since our job is to manage TMI (“too much information”).

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Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Paid media might also include sponsored posts in publications or blogs, product placement, and anything else in which the brand compensates the media venue for the exposure.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. User Experience (UX) refers to the overall experience people have while interacting with a product or service. company website, blogs). What is User Experience (UX)? sponsored posts). news articles).

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Product reviews on platforms like YouTube, social media platforms, or blogs. Wait, what is earned media? Earned media is a PR tool for reaching additional audiences and building brand awareness.

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Is it a Sin to Advertise Religion?

Mindful Marketing

For the sake of brevity but at the risk of some awkward acronyms, I’ll refer to these kind contributors anonymously as CCP, JSPM, and JEC, respectively. A church runs radio spots to promote its Christmas-themed musical. ” ​ Subscribe to Mindful Matters blog. Here are their reflections on the ads.