Remove Blogging Remove Product Launch Remove Social Media Remove Storytelling
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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

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How PR Influences Lifestyle Trends

5W PR

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. Influencers and social proof The advent of social media has revolutionized the PR landscape.

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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

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Integrating TikTok Text into your Marketing

5W PR

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability.

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Here’s a look at how Popeyes turned a chicken sandwich into a multimillion dollar advertising campaign, and what you can learn from their strategy: Plan ahead for a big launch.

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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.