Blogging, Creativity, Infographics and White Paper

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. You can use them on your blog, social media, email…anywhere.

Content Marketing

Content Marketing Tools Blogging eBook

10 Types of Content That Drive Demand & Boost Engagement

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics

Infographics Case Study Content Marketing Video

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing

Writing Case Study Study Brand

Leveraging Great PR Results

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Take the byline and convert the information to a blog post. Use some of the points to create a white paper or take the byline in a different direction for a different audience.

Interviews

Interviews Pitching Infographics Print

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics

Infographics Case Study Video Survey

2016: The Year of Content Marketing

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. PR professionals, be prepared.

Content Marketing

Content Marketing Marketing Infographics Pinterest

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing

Content Marketing Marketing Infographics Pitching

6 Steps to a Scintillating Social Media Presence

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence.

Social Media

Social Media Media Airlines Video

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To

How To Tools Exercises Viral

How to Build a Winning Demand Generation Strategy

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Take elements of your best thought leadership materials and turn them into blog posts. Images: The U.S.

Strategy

Strategy How To Data Infographics

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Click here for our free live-streaming white paper!

Social Media

Social Media Twitter Media Nonprofit

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. . — Jeff Perkins (@jeffperkins8) December 7, 2016. 1) Publish a monthly roundup post.

B2B

B2B Infographics Interviews eBook

How to Curate Bite-Sized Graphics for Content Promotion

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To

How To Infographics Video Instagram

5 Simple Considerations for Packaging and Presenting Content

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. The same applies to your blog post or product announcement. Words are essential to any online content experience.

Video

Video eBook Viral Infographics

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Avoid these Fatal Press Release Errors

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Instead of sending a regular press release, use an infographic to tell your story. Be creative. It might work for a white paper, but press releases need to be direct and up front with their intentions. Otherwise, what the heck are you writing about?

Writing

Writing Newspapers Report Data

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The Moz Blog. Graphic design!

Marketing

Marketing Data-Driven PR Analytics Training

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

OCTOBER 26, 2015

whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. Such partners can create sponsored, branded content for advertisers that’s built into an online magazine, blog or e-newsletter and treated by ad blockers as “real” editorial content, rather than as advertising. They don’t block search ads.

Content Marketing

Content Marketing Marketing Advertising Advertising

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Digital PR training.

Digital PR

Digital PR Training Report Social Media

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. 34% said ebooks. to approximately $5.5

B2B

B2B Marketing Survey Software

105 Tips for Successful Social Media Marketing

Beyond PR

AUGUST 4, 2016

Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Pin a blog post with a quote graphic. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), BONUS CHANNEL!

Social Media

Social Media Pinterest Media Marketing

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. White papers. Infographics. That’s why you need to do more than just blogging. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing

Content Marketing Marketing Infographics Consumer

The Ultimate Guide to Repurposing Content

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Otherwise, it just feels like last night’s leftovers.

eBook

eBook Video YouTube Blogging

6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

NOVEMBER 8, 2019

To gain further insights go to the blogs of your competitors and watch out for the newly published content. But if you equate content with only blog posts, you are altogether missing on the capabilities of a variety of content. Not just your business blog is enough to fulfill the content needs of the modern web. White papers.

Content Marketing

Content Marketing Marketing Web SEO

Public Relations Today

Drive Blog Traffic With These 4 Content Marketing Tools

10 Types of Content That Drive Demand & Boost Engagement

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Leveraging Great PR Results

10 Types of Content That Drive Demand & Boost Engagement

2016: The Year of Content Marketing

11 Simple Ways for PR to Score Content Marketing Points

6 Steps to a Scintillating Social Media Presence

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

How to Build a Winning Demand Generation Strategy

The Top 50 Social Media Influencers on Twitter

12 Ways to Leverage Your Existing Investment in B2B Webinars

How to Curate Bite-Sized Graphics for Content Promotion

5 Simple Considerations for Packaging and Presenting Content

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

Avoid these Fatal Press Release Errors

From PR to Marketing: Why You Should Expand Your Skill Set

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

105 Tips for Successful Social Media Marketing

Content marketing is changing with every passing second – A discussion

The Ultimate Guide to Repurposing Content

6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

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