Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Employee engagement. Staffbase has started a podcast dedicated to internal comms.

Brand 152

Brand Branding Reddit Pitching 152

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Brand Branding 100

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147

Analysis Tools Software SMB 147

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. The goal is to refocus employees and stabilize morale. Coordinate internal and external comms carefully This is harder than it looks. Affected employees will immediately spread the news, of course.

Employee 182

Employee Viral Twitter Corporate 182

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally.

Communications 195

Communications Corporate Measurement Reputation 195

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. They can also share their industry awards which can help show the brand’s potential for growth and success.

Company 88

Company Corporate Product Launch Internal 88

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. But, in the Q&A portion of the panel, a member of the audience asked a particularly interesting and timely question: Should we leave our blog authors’ names up after they leave the company? .

Blogging 74

Blogging Employee Newspapers Corporate 74

PRSay

MAY 13, 2022

He is also the author of Culpwrit , the PR career blog. That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position. If an intern performs work that lessens the workload of salaried employees, then they should be compensated.

Nonprofit 147

Nonprofit Internal International Corporate 147

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. PR helps a brand punch above its weight. Good internal communications helps manage change. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. How does the story serve both internal and external audiences? What lessons can be learned from their experiences? Time to flood the airwaves!

How To 99

How To Corporate Storytelling Conference 99

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. No brand is immune. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

FEBRUARY 29, 2024

Keith Rabois – a Khosla Ventures boomerang (Rabois left Founders Fund, Thiel’s shop, earlier this year) and Miami resident for the past few years, noted business recruitment remains high, promising for brands looking to grow.

Trends 78

Trends Internal International Education 78

Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Expect the unexpected. You’ll need to have a monitoring platform, and identify who is responsible for listening, and when.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Empower Your Employees and Advocates. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Communications is a major driver of corporate reputation—your biggest brand asset. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media.

Employee 60

Employee Social Media Brand Branding 60

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

ImPRessions - Crenshaw Communications

MAY 25, 2023

Many freelancers take advantage of Substack to establish their personal brand and gain a following, so it’s a fertile area for identifying specific writers. How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

5W PR

OCTOBER 31, 2023

Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event. It featured prominent speakers and discussions on pertinent PR topics.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77