Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Is Local Search Important for SEO? Here’s what to know in 2024.

Local 97

Local SEO Strategy How To 97

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

Digital PR 151

Digital PR How To SEO Google 151

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io.

SEO 211

SEO Tools Engineering Google 211

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

Brand 208

Brand Branding How To SEO 208

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. For brand builders, PR is an engine for both awareness and search engine traffic. Branded search terms driving rankings. He’s not the only SEO to believe it. Did you know?

SEO 132

SEO Engineering Google Study 132

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282

Blogging Case Study Social Media Instagram 282

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Shift Communications

DECEMBER 11, 2014

When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. Facebook SEO. First image credit: The Facebook Blog. Chel Wolverton.

SEO 155

SEO Facebook Brand Branding 155

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging? I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. It will take a lot of on-page SEO, link building, and content promotion efforts.” But their secret sauce was content. Only about 17 percent of U.S.

Brand 119

Brand Branding Banking B2C 119

Contently - Strategy

SEPTEMBER 21, 2023

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive. The end goal is the same.

SEO 52

SEO Tools Engineering Google 52

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. But then, if someone searches for your brand, they’ll find your site anyway so what’s the value?

SEO 123

SEO Guidelines Google B2B 123

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. In some niches, journalists can do double duty for a brand, although a working journalist is very unlikely to serve as a paid endorser. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

Brand 95

Brand Branding How To SEO 95

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress.

Brand 236

Brand Branding Engineering Web 236

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases?

SEO 52

SEO Engineering Google Consumer 52

5W PR

NOVEMBER 27, 2018

You and your brand have the opportunity to be one of those reasons. Take advantage of opportunities to connect, internally and externally, to build brand loyalty. If you’re designing marketing campaigns to increase brand awareness during the holidays you could be missing out on gaining new customers and increased business.

Brand 107

Brand Branding Engineering SEO 107

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. Extraordinary value, great people, a charming country setting, and a smart photo-driven, SEO savvy website — that’s what have set Bluebird Meadows apart and meant that they are almost always booked several months, sometimes years in advance. No exaggeration. Gorgeous ones.

Brand 120

Brand Branding Storytelling SEO 120

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230