The Top 10 PR Measurement Atrocities and how to Avoid them
Katie Paine's Measurement Blog
MARCH 9, 2023
Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. However, in order to be truly comparable you need to make sure you are comparing the same media outlets in a similar time frame, in the same geography. Then there’s broadcast.
Let's personalize your content