The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Rock the Status Quo

FEBRUARY 23, 2015

Learn to Podcast: This new SlideShare deck from Jay called How to Produce a Podcast in 15 Steps is youtility at its best, including tips AND specific tools Sir Baer uses to fuel some of his success! I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. For example, here are the guest post guidelines from the Hubspot blog. The post covers [topic] and with [specific example] and has an infographic for sharing.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. Invisible Content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

OCTOBER 19, 2015

More than 200 million Americans are part of the digital workforce, yet only 1 in 10 says they’re proficient in the digital tools they use everyday at work. (Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. Digital etiquette. Digital PR Skills.

Communications 100

Communications Training Web Analytics 100

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Get the Digital PR Tips newsletter every Monday. Follow me on Twitter.

B2B 100

B2B Infographics B2C Case Study 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc. Using a keyword research tool, like Ahrefs, look for lower competition keywords. Leverage keyword research.

Survey 90

Survey How To Reddit Pitching 90

The Proactive Report

OCTOBER 9, 2015

My favorite tool for building a list of influencer contacts is Sendible. Tweet a link to a good article or blog post they’ve published. Read their blog and post comments. Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. ” Listen first.

Twitter 100

Twitter Leadership Infographics Video 100

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Rock the Status Quo

JULY 30, 2015

Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. Watching Twitter seemingly self-destruct is hard on my heart, and some root problems behind its decline point right back to its lack of innovation and PR.

Education 100

Education Social Media Twitter Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Raf Weverbergh , founder of PR agency FINN. Writing a blog post?

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

The content discovery tools allow the marketers to offer high-level engagement (through high-quality and relevant content), which offers them with ample opportunities to monetize and capitalize on the user engagement levels. Content silos form when you group content by date or type (blog posts, videos, etc.). Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

Analytics: Track all activity and content – social, media coverage, referrals and on-site behavior in your newsroom and blog. With tools like PicMonkey and Canva it’s not that hard. If you need help with Digital PR skills training call 888 243 3470. Know what works and what doesn’t. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

The content discovery tools allow the marketers to offer high-level engagement (through high-quality and relevant content), which offers them with ample opportunities to monetize and capitalize on the user engagement levels. Content silos form when you group content by date or type (blog posts, videos, etc.). Offer Variety.

How To 40

How To Engineering Content Marketing Advertising 40