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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

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Limitation period for a tortious claim: when does it end?

Practical Law Construction

Recently, our colleague Charlotte Mears blogged on limitation periods under contract. This blog explores the extent to which an answer lies in tort focusing on the tort of negligence. While hurdles can be neatly summarised, in both theory and practice they are not the full story. What is the statutory limitation period in tort?

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How To Use Personas in PR

Doctor Spin

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Please support my PR blog by sharing it with other communication professionals.

How To 52
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52
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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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Crisis communications: lessons learned from 4 examples

Presspage

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. They opted for a real-time and transparent approach, using their newsroom to host a dedicated live blog. Their silence lasted about 12 hours.