5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. There are some PR tactics that can help. 6 PR tactics to differentiate your brand.

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Brand Branding Reddit B2B 196

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Cision

JUNE 14, 2016

Prior to joining Publicis Health, my primary work experience had been media and communication focused on digital and design, so healthcare is a new category for me and that’s probably the most exciting aspect of my new job. More than any other marketing category, healthcare communication is extremely personal and culture-specific.

Healthcare 0

Healthcare Creativity Consumer Government 0

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? ” #2 Embrace Food Marketing Trends . Johnna Rossbach Senior Connected Marketing Manager with Pacific Foods. 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. The millennial photo dump giving every life update to every acquaintance you’ve ever interacted with is gone. And that’s the key point.

Trends 78

Trends Social Media Community Viral 78

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

JULY 18, 2017

Don’t confuse PR and market research. Sometimes a client will want to craft a survey to do double duty as a piece of customer research, or to involve the market research team in the survey design. Ideally, your research is robust enough to interest authorities and category experts beyond company executives. Also important?

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Survey How To Construction Data 136

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines. Here are two main approaches: 1.

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Comparison Technology Google Engineering 65

Waxing UnLyrical

JUNE 1, 2016

Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. The stereotypes placed upon Millennials, the generation I fall into, make me want to punch a hole in the wall. Millennials & Gen Z. Guest Post by Emma Hawes. song says, “ Everybody Hurts.”

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Groups Meeting Employee Social Media 40

MaccaPR

MAY 20, 2015

Last week, GNP Company’s Just BARE brand of all natural chicken posted on its Just Dish blog a recap on the Food Leaders Summit. It’s a great blog offering excellent insights into food topics.) What follows are thought starters for food and consumer packaged goods marketers in particular, yet apply to all marketers.

Trends 48

Trends Marketing Retail Consumer 48

Barokas

DECEMBER 22, 2017

Check out the possible reach in your target industry, especially if it’s a niche category. If your client has an announcement or event in a specific market, incorporating social influencers into your strategy can be effective in getting some quick airtime for your news. A Pew survey found two-thirds of adults in the U.S.

Media 60

Media Hotels Social Media YouTube 60

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. August 24, 2017.

Social Media 66

Social Media Brand Branding Media 66

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers.

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Brand Branding Advertising Advertising 48

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Dove made consumers rethink a category — soap and lotion — that’s generally pretty boring and sparks low involvement.”. Great question.

Brand 48

Brand Branding Local YouTube 48