Business Wire
OCTOBER 26, 2023
And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?
Business Wire
AUGUST 7, 2020
Earned media comes with a stamp of approval that brands cannot generate on their own. Earned media is considered some of the most valuable content an organization can generate.
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Business Wire
JANUARY 26, 2023
As such, brands must adapt to stay relevant and connect with their target audiences. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.
Communications Conversations
OCTOBER 28, 2022
Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.
Deirdre Breakenridge
NOVEMBER 6, 2017
There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.
Business Wire
JANUARY 22, 2021
But increasing brand visibility in unfamiliar markets is not always easy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.
Business Wire
JULY 21, 2021
His wise words are particularly relevant in today’s climate as brands discover their own power. Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so.
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