5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.
ImPRessions - Crenshaw Communications
MAY 15, 2020
While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. We can’t show their actual technology but can share a glimpse of their thinking about the category. .
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Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.
PR 20/20
JULY 11, 2019
At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. Our expectation for B2C consumption is permeating our B2B buying behaviors. Lunch Lab).
ImPRessions - Crenshaw Communications
JUNE 14, 2018
Yet, in the digital age, technology, time and trends have a way of changing the game. They may also be reached through storytelling. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” See our earlier post for B2C tips for adding life to B2B programs.
The Resolution Blog
OCTOBER 15, 2019
Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. Key Takeaway?—?Add Key Takeaway?—?Don’t
Cision
APRIL 7, 2015
As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago.
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