The Resolution Blog

OCTOBER 15, 2019

Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 94

B2B Marketing Measurement Social Media 94

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In

Media 75

Media B2C B2B Nonprofit 75

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. 100, 500, maybe 1,000? Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. In particular, broadcast outlets follow print media. Media are, too.

Study 234

Study SEO Course B2B 234

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. This number includes content creation, distribution, technology, and talent. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

Financial 111

Financial Industry Report Insurance 111

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Use technology well. When you think about it, social technologies have really transformed our world, and our work. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40