OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines.

B2C 120

B2C Measurement Video B2B 120

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. Having that experience helped me see the differences in writing B2B and B2C pitches.

B2C 41

B2C Pitching Writing Internal 41

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. Social media is just as important, if not more, than in B2C. B2B companies are full of such characters — learn to identify them, media train them, and use them well.

B2B 120

B2B B2C Product Launch Creativity 120

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Mora Communications

MAY 15, 2017

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media.

How To 56

How To System B2C Training 56

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed.

Education 120

Education Measurement B2B Meeting 120

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 198

Writing Communications Marketing B2B 198

Flack's Revenge

MAY 12, 2016

So I got back in touch with Hannah and conducted the following email interview. The consequences are that: Reporters receive hundreds of email pitches / day, and 90% of them don’t match their interests or coverage areas. Because media don’t all want to same content or to be pitched the same way. What is Babbler?

B2C 120

B2C System Interviews Report 120

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

JANUARY 23, 2018

See these related interviews: Startup Marketing? Doesn’t matter B2C or B2B, the person making the purchasing decision – from martech to microwaves is driving the bus. We are always looking for good people to interview about. Send us a pitch ! An over-simplification? Damn right it is. But that’s precisely the point.

Marketing 71

Marketing Content Marketing Sports B2C 71

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time.

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. As someone said the other day, all business is B2E, i.e. to "everyone," especially in this age of social.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. See these related interviews: The Evolution of Event Marketing; Off Script #27: Mark Granovsky.

Marketing 63

Marketing Technology Data System 63

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. I interviewed all the people who would be stakeholders in our work,” she told us. “I At Contently, we use our own platform to manage pitches, share assets, create content, and analyze results.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

He called it “the art of communicating with your customers and prospects without selling…instead of pitching your products and services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.” But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48