ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Here are six key B2B conferences companies should have on their radar for potential attendance, exhibition, or speaking.

Conference 304

Conference B2B Content Marketing Case Study 304

Institute for Public Relations

MARCH 19, 2024

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Leadership 52

Leadership B2B Marketing LinkedIn 52

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 102

B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. As a result, we’re an entrepreneurial group.

Agency 353

Agency Communications Marketing Leadership 353

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

B2B 138

B2B Survey Marketing B2C 138

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can.

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. The problem extends to marketing, but there’s some good news for PR.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 145

Leadership B2B Study LinkedIn 145

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 With that in mind, it’s worth examining the relationship your own marketing shop has with the SDR team.

B2B 81

B2B Marketing Survey Groups 81

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).” And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 143

Financial Marketing Survey B2B 143

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and.

Survey 116

Survey B2B Marketing Interviews 116

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

JULY 12, 2022

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.

B2B 95

B2B Marketing Survey Case Study 95

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.

B2B 111

B2B Study Survey Comparison 111

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. CES 2020 is officially a wrap.

B2B 208

B2B Trends Retail Privacy 208

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Are you a B2B company? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Agility PR Solutions

AUGUST 26, 2018

Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an authoritative voice. A new report from marketing communications firm Trade Press Services explores the marketing value […].

Leadership 77

Leadership B2B Strategy Corporate 77

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. Our client Uberall is a good example.

B2B 147

B2B Data Retail Survey 147

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

SEPTEMBER 5, 2023

This means they don’t use PR and comms and therefore don’t really understand the market. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. Do you need help with B2B tech marketing and PR?

Software 162

Software Marketing Leadership B2B 162

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your summary should reveal your specific expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. Then I thought better of it and focused my advice on the hard reality that building a brand, market share and success usually takes time. Scaling Your B2B. Failure to Launch.

B2B 120

B2B Strategy Case Study Interviews 120

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

5W PR

NOVEMBER 16, 2022

One of the most effective tools that Instagram has introduced in terms of marketing efforts is Instagram Stories, which can allow companies to better define the customer experience. Thought leadership. The post Instagram Stories and Lead Generation for B2B Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 88

Instagram B2B Company Leadership 88

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71

B2B Interviews Crisis Trade Shows 71