Agility PR Solutions

NOVEMBER 20, 2023

Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. Whether you’re a startup or a well-established corporation, the ability to identify and engage potential clients or partners is pivotal to your success.

B2B 102

B2B Enterprise Corporate Strategy 102

Agility PR Solutions

JUNE 6, 2021

New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over.

B2B 169

B2B Software Survey Corporate 169

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can.

B2B 106

B2B Leadership Marketing Blogging 106

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. What’s the different between brand and personal B2B social media activity? There are 27 million active LinkedIn profiles in the UK, with 60% male and 40% female.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. But it’s not a contest.

Marketing 310

Marketing Product Launch Corporate Viral 310

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. On the flip side, a B2B video tends to be something we might consider less fun. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.

Video 62

Video Corporate Marketing B2B 62

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

Corporate 88

Corporate Employee B2C Internal 88

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 96

YouTube Marketing Local Chemicals 96

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The profitable difference of female managers is also often underestimated.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 100

Case Study B2B Study Marketing 100

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

5W PR

AUGUST 7, 2020

The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space. Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. It’s no secret that media relations gets harder every year.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. This means they don’t use PR and comms and therefore don’t really understand the market. Do you need help with B2B tech marketing and PR? Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Software 170

Software Marketing Leadership B2B 170

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. 12 Ways to Leverage Your Existing Investment in B2B Webinars.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

OCTOBER 29, 2016

The buyer’s journey is a trendy topic in marketing circles and for good reason. This is especially true for B2B organizations, with complex products and prolonged sales cycles. In a spirited effort, marketers white board all sorts of diagrams. Marketing is partly a process of analysis continuous improvement.

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. 2) How long should a blog post be?

Study 80

Study B2B Marketing Survey 80

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Company 96

Company Marketing B2B Software 96

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

Stern + Associates

MAY 22, 2024

At least as much as consumer-focused or B2B businesses, nonprofit organizations often face tough and ever-evolving demands and competition. That requires a proactive marketing and communications strategy to promote your brand and visibility. You’re not competing on cost or efficiency but on emotional connection.

Nonprofit 81

Nonprofit Strategy Communications Conference 81

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). This would expand their total addressable market (TAM) and complement their existing offering. Need help with B2B marketing or public relations?

Corporate 99

Corporate B2B Company Marketing 99

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Plain and simple.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Plain and simple.

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

DECEMBER 19, 2023

More comms teams report to the C-suite Comms pros “are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing,” according to a new survey Cision published with PRWeek. Need an extra pair of B2B marketing and PR hands?

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Agility PR Solutions

AUGUST 26, 2018

In today’s competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate differential. A new report from marketing communications firm Trade Press Services explores the marketing value […].

Leadership 72

Leadership B2B Strategy Corporate 72