Prohibition

NOVEMBER 12, 2018

In the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics. So when your brand offers any opinion related to a hot-button issue, you’re guaranteed to alienate at least one customer base and bring in another. It risks alienating a percentage of your customer base. Know your audience.

Analysis 54

Analysis Viral Advertising Advertising 54

5W PR

FEBRUARY 22, 2019

The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and each group has a specific set of characteristics.

Marketing 76

Marketing Fashion Consumer Training 76

Reputation Us

OCTOBER 4, 2021

These days, avoiding political discussions can be nearly impossible. And how can you do so in a way that enhances, advances and protects your reputation? If you choose to stay silent, people may infer something that isn’t your company’s stance. issues relevant to your company. Should you take a stand as a company?

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

These days, avoiding political discussions can be nearly impossible. And how can you do so in a way that enhances, advances and protects your reputation? If you choose to stay silent, people may infer something that isn’t your company’s stance. issues relevant to your company. Should you take a stand as a company?

Reputation 78

Reputation Crisis Management Employee Government 78

ReimaginePR

JULY 4, 2016

Don’t worry if your brand story is guilty of committing one (or more) of these offenses. Bonus: Use this free checklist to audit your brand’s story. Your reader has a hectic life, too. So, how long should your story be? Keeping your most important items near the top ensures that they won’t be cut if space runs out.

Brand 149

Brand Branding Storytelling Print 149

Shift Communications

JANUARY 9, 2015

Perhaps growing your brand’s social presence while avoiding a disaster that ruins the company’s reputation and lives on as a bullet point in blog posts about social media mistakes for years to come? You have the opportunity to connect directly with your audience. But again – it all boils down to you doing your research.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Prohibition

AUGUST 21, 2019

For more information on how we can help you with your live streaming visit our video production page. But while our mobiles allow us to go live anywhere at anytime, filming a slick and professional Facebook Live for your brand can be daunting. To help, here are 19 of our tried-and-tested tips…. Before the live broadcast.

Facebook 70

Facebook Film Video Mobile 70

Sword and the Script

OCTOBER 28, 2017

I’ve long believed businesses should generally avoid politics and looked to data to make a case for political abstinence. It’s important to realize this “population” isn’t some abstract audience on a pie chart, but rather it includes half of current employees, prospective talent, customers, and stakeholders. That’s not how brands win.

Brand 67

Brand Branding Local Google 67

Mark My Words

JUNE 7, 2022

Financially, the actress and witnesses alluded to her money troubles, while the huge outpouring of support for Depp may lead to brands and companies avoiding her. In terms of her career, Hollywood bosses are unlikely to consider her for roles going forward. ‘They´ve bloodied each other up.

Film 60

Film Financial Crisis Management Crisis 60

Sword and the Script

APRIL 13, 2021

For example, the word “bomb” might have different connotations – associated with destruction or security – depending on your point of view. To a high-school student]: Imagine your last conversation with Siri or Alexa. It’s the same when Google tries to provide you with a direct answer to your search. Great job!”

Analysis 78

Analysis Marketing Engineering Data 78

Beyond PR

JUNE 1, 2017

Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans. Businesses that don’t appreciate consumers’ concerns or that respond negatively to criticism risk angering audiences. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 49

Consumer Brand Branding Reputation 49

Solo PR Pro

MARCH 10, 2015

Understanding how this works can help PR pros avoid the pitfalls of misunderstandings and errors, and we can use it to our advantage to become more persuasive. The often used phrase ‘pay attention’ is apt : you dispose of a limited budget of attention that you can allocate to activities, and if you try to go beyond your budget, you will fail.

Communications 40

Communications Handbook Study Examples 40

Journalistics

JANUARY 3, 2016

I’m openly sharing this experience, what I’ve learned, and how I plan to use this information to fix things – because I want to help anyone who’s been here, is here, gets here, or wants to avoid getting here all together. I hope you find this post helpful – if not now, at some point down the road.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I’m openly sharing this experience, what I’ve learned, and how I plan to use this information to fix things – because I want to help anyone who’s been here, is here, gets here, or wants to avoid getting here all together. I hope you find this post helpful – if not now, at some point down the road.

Blogging 40

Blogging Analytics Google Writing 40