Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. On average, positive sentiment articles drive 50.4% Brand sentiment and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisis management.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. Further, quality communication enables PR practitioners to shape public perception and manage reputations effectively.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

NewsWhip

SEPTEMBER 22, 2022

Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . Beyond staying ahead, brands can predict the importance of these stories and identify emerging content and insights about their reputation that come as a result. . Media interest. Check out NewsWhip Spike here.

Reputation 88

Reputation Measurement Brand Branding 88

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. From securing speaking opportunities at conferences to publishing articles by industry veterans and arranging media interviews, public relations efforts can project the brand as a thought leader, and a trusted source of financial information.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Brand 195

Brand Branding How To Reputation 195

Presspage

FEBRUARY 28, 2024

The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Onclusive

NOVEMBER 8, 2023

With large volumes of content being produced across various platforms such as social media, news articles, and more, it can be overwhelming to sift through all the info. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

With large volumes of content being produced across various platforms such as social media, news articles, and more, it can be overwhelming to sift through all the info. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms.

How To 195

How To Tools Analytics Reddit 195

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

JANUARY 7, 2021

The focus of the first article is to review the key concepts of value, purpose and contribution of the communications function to organizational success. Communications is a major driver of corporate reputation—your biggest brand asset. During the month of January, we will be taking you through the highlights of this report.

Communications 248

Communications Corporate Reputation Employee 248

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. An article was written about this difficulty that organizations face in adversity.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

David PR Group

MAY 7, 2015

She needed to keep her kid’s name shielded from this crisis, so the student would not be associated with it in any way – pro, con, or indifferent. We are in a whole new world of public relations crisis management because the Internet is now king. Online reputation management vaults to the front of the line.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

AUGUST 1, 2014

As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Crisis Management Resources'

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

Onclusive

JUNE 15, 2022

That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Melissa Agnes

SEPTEMBER 5, 2014

From The Crisis Intelligence Blog. What To Look For When Engaging a Crisis Management Professional. How To Convince Management To Invest In A Crisis Plan. This week’s episode of The Crisis Intelligence Podcast. Other articles worthy of your attention. Thoughts on Crisis Comms Leadership.

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

PR in High Definition

FEBRUARY 27, 2023

If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? Reputation management Reputation management is another area of specialisation for PR professionals, which ChatGPT said it could enable them to do with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Melissa Agnes

MARCH 15, 2016

That same article reported that Whole Foods Market’s co-CEO, John Mackey, is a chairman on the executive board of the Center, and a strong admirer of Gafni. What’s wrong with this crisis management approach? What would you do if your organization was found in this troubling position? Time will tell.

Reputation 100

Reputation Brand Branding Ethics 100

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. It surprised me because I’ve seen other articles of his that provided sound advice.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Reputation Us

JUNE 24, 2020

ReputationUs ‘ President, Casey Boggs contributed to the Alagen Cybersecurity Solutions article , “Ransomware Protection: Don’t Wait Until You’re Infected.” Their days had been diverted from “business as usual” to crisis management. ” It didn’t take long. The phone started ringing.

Insurance 78

Insurance Insurance Crisis Management System 78

Prohibition

OCTOBER 7, 2022

Because reputation is built from what others think and say, social media can have a huge impact on opening up conversations about what people think of your brand, for better or worse. So with this in mind, how can brands keep tabs on their reputation in the age of social media? Develop a social media crisis management plan.

Social Media 62

Social Media Crisis Management Crisis Media 62

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management.

Publicity 62

Publicity Brand Branding SEO 62

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62